Ikea latest repulsive “Gay” ad.

Ikea latest repulsive “Gay” ad says it all about this brand .. An Ikea ad with two men holding hands next to the headline "We are open to all families" …an ad makes me want to vomit 

IKEA’s Radio With Pictures

To promote the launch of a new IKEA superstore opening in Sweden, IKEA’s approach was to combine traditional and new media, namely, to have customers look at images via mobile while listening to a radio commercial.
The commercial was composed of two messages in one ad-break. In the first part, viewers were instructed to send an SMS to the promotion number with the promise that they would receive great offers and be participating in a “unique image-radio experiment.” They were also told to stay tuned for the next message a few minutes later. The link the IKEA sent back contained images. In the second message, listeners were asked to listen to the radio while looking at the images on their mobile,

IKEA|Hemnes 4 compartment shoe cabinet

IKEA: Pink

IKEA: Green

IKEA: Orange

Need space?
Hemnes 4 compartment shoe cabinet (107x101 cm) white
248TL

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
Published: April 2010