Sleek & Simple…. The streamlined type, block formation, and single color actually make this logo deceptively simple.
Memorable….This unique style definitely sets the London Science Museum apart from competitors.
Energizer & Timeless…Johnson notes that a test group participant called the concept “binary, modern, and classical at the same time.”
Campaignable & Versatile…..From images of outdoor signage and typeface explorations, it seems to be working well in multiple environments, large and small scale.
In two words it outstandingly identify and cleanly differentiate.
