Coca Cola | Open Happiness!
“Library” brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. Theboy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy’s arm onto the girl’s hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment ofhappiness to an otherwise ordinary situation.
Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Director: Jorge Calleja
Creatives: Gregg Clamptter, Agse Altinolc
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O’LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver
3D: Jamie Lancaster
Jan 28, 2009
Not so original
McDonald's Happy Meal: Doodle
Advertising Agency: Leo Burnett, USA
Creative Director: Keith Hughes, Tony Katalinic, John Hansa
Art Director: Ryan Dillon
Copywriter: Dan Lewis
Photographer: Eric Faber
EP: Denis Giroux
May 10, 2010
