Ferrero is launching the second phase of its Tic Tac “Fresh Entertainment” campaign which will see consumers’ faces used in banner ads on websites including Ninemsn, YouTube, MySpace and Sensis.
The Fresh Entertainment microsite, allows users to play a game which is similar the Tic Tac “Bounce” TV ad. The faces of the top three scorers every day will then feature in display ads on websites the following day. Visitors will also be able to customise their character, invite friends via Facebook Connect and make them additional characters in the game.
Deniz Nalbantoglu, Webling Interactive director, said: “The idea is to help Tic Tac grow brand awareness and loyalty among its key target audience. This extends our earlier work to reach and build relationships with consumers and involve them in the promotion of the brand.”
The microsite also includes Webling’s Tic Tac Shake & Share iPhone app which has so far had over 1.2 million downloads worldwide. The app allows users to share digital Tic Tacs with other iPhone users via Bluetooth.
Ferrero also owns brands including Nutella, Ferrero Rocher, Kinder Surprise and Kinder Bueno.
