Non-Food FMCG
- Sensodyne Pronamel (GSK): Mumpowerment
- Sunsilk (Unilever): Sunsilk Day
- Clorox: Green Works
- Pond's (Unilever): The launch of Pond's in GCC
- Nivea (Beiersdorf): Beauty is Nivea
- Pronamel for Children (GSK): Consumer Testimonials
- Carefree (Johnson & Johnson): Carefree ME launch
- Corega (GSK): Consumer Testimonials
- Pantene (P&G): Credentialing Marketing Campaign
- Clorox: Clorox Health & Wellness Campaign Development
- Parachute (Marico): Effective Differentiation
- Band Aid (Johnson & Johnson): Cover the ones you love
Food & Beverages FMCG
- Doritos (SSFL): Guess the Mystery Flavour
- Coca-Cola: African Cup of Nations
- Kraft Cheddar Cheese (Kraft Foods): Winning the battle of the sexes
- Oasis (NFPC Oasis): Water for Africa
- Special K (Kellogg's): Drop of Jeans Size
- Galaxy (Mars Inc): Fall in Love Again
- Special K (Kellogg's): Red Dress Competition
- Galaxy (Mars Inc): New Shape
- Maxwell House Trio (Kraft Foods): Maxwell Trio Time Office Party
- Masafi: Fruitherapy
Best New Product Launch
- Gillette Vector Plus (P&G): Airforce Academy
- Pond's (Unilever): The launch of Pond's in GCC
- Illume energy efficient bulbs (Ecobility): Make the Switch
- Zee Aflam: Zee Aflam launch
- Persil (Henkel): creating a new laundry category
- Doritos (SSFL): Guess the mystery flavour
- Sensodyne (GSK): Mumpowerment
- Le Mall (Acres Devt Holding): Le Mall launch
- Emirates NBD: 0% Installment Plan
Best Use of CSR
- Oasis (NFPC Oasis): Water for Africa
- Masafi: Corporate Recycling Initiative
- P&G: Create Heroes Project Launch
- GM: Buckle up Child Seat Safety
- Illume energy efficient bulbs (Ecobility): Make the Switch
- MAF Properties: Make a Difference this Ramadan
Banking/Finance
- RAK Bank: RAKMAN
- Mashreq Bank: Mashreq Corporate
- Insurance Federation of Egypt: Awareness campaign
- Noor Islamic Bank: launch campaign
- Mashreq Bank: Get the Message
- Mashreq Bank: Etisalat Mashreq Credit Card
Best Youth Marketing Campaign
- Aveo (GM): Totally Street
- MBC: Movies in Motion
- Mars Ice Cream (Mars Inc): Funk up Your Price
- Doritos (SSFL): Guess the Mystery Flavour
- Clean N Clear (Johnson & Johnson): Touch 10
- KitKat (Nestle): The Kit Kat Chunky Boys
- Microsoft Gulf: Imagine Cup
Automotive
- Alhamrani United Co.: Alhamrani After Sales
- ACDelco (GM): The YES Campaign
- Ford Fiesta (Ford Motor Co): Ford Fiesta Launch
- Cadillac (GM): Cadillac CTS
- Aveo (GM): Totally Street
- Volkswagen: Integrated Campaign for Launch
Travel, Tourism & Hospitality
- Bahrain City Centre (MAF Properties): A Groundbreaking Mall Experience
- WOMAD Abu Dhabi (ADACH): Bringing the people of Abu Dhabi together
- Emirates T3 (Emirates Airline): A Destination in Itself
- Etihad: Etihad Marries India to the world
- Al Qasba (Al Qasba Devt Authority): Welcome Back Visitors
Media/Internet/Content Provider
- The Economist: Join the Global Conversation - UAE
- Noor Islamic Bank: Launch Campaign
- Zee Aflam: Zee Aflam channel launch
Telecommunications
- Saudi Telecom Co: New Day, New Dawn
Real Estate
- ETA Star Property Developers: Developer of the Year
- Bahrain City Centre (MAF Properties): A Groundbreaking Mall Experience
Electronics/Computers
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