Utah Department of Public Safety| Motorcycle Safety Campaign

Bikers make lousy speed bumps.
Drive aware.

Headlights can be replaced.
Heads can't.
Ride aware.

Cars have bumpers.
Bikers have bones.
Ride aware.

To cars and trucks you're the bug.
Ride aware.

Wind feels great in your face.
Bumpers, less so.
Ride aware.

It's "born to be wild", not crazy.
Ride aware.

Road rash is a preventable disease.  

Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010